“Can you FedEx this package before 5:00?” That question will be asked many times this week. Why do we propose we ask the question like that instead of asking, “Can you ship this package before 5:00?” Least you forget we are merely shipping a package, and FedEx is just another shipping service. The answer can be found in successful branding.Branding is a name, term, symbol, or other trait that differentiates one company’s, products and or services from that of another. To help ensure your companies consistent growth, the successful branding of your firms image will be required.1.What is Your Firms Mission?
A clear mission statement defining what you hope to achieve one, five, fifty, and one hundred years from now is the first step. If you know exactly where you want to take your biz, you have a better chance of getting there. In addition to being a foundation for branding, a mission statement is a fantastic way to build your company internally as well.2. Press Release
Free press release companies like PR Log, are great for getting your news out. Even better is their service gets the job done on the cheap. So economical in fact, it’s free. The catch: a PRLog ad must accompany the body of your press release. Third party ads fighting for our attention aren’t as bothersome as they were in the past, so go ahead and share your news with the press.3. Become The Authority of Your Industry Through Speaking.
A captive audience is the best audience. They don’t view your speech as a thirty-second commercial disruption during the big game–they just came to hear you speak. Most times you have been edified long before you take the stage, creating a sense of authority and respect for you to step right in to. Never presenting before an audience? No problem, training be had at your local Toast Master’s location for a nominal fee.4. Social Media Campaign.
An effective Facebook and Twitter presence will not only connect you with your clients on a mutual level, it helps spread your company’s brand exponentially. Your company gets the rare opportunity of crossing over from being merely a product or service, into the private life of your customers. With nearly 600 million users between them this is a good place to be.5. Provide a Great Product or Service.
It seems like a no brainer, but consistently caring for your customers will grow your brand faster than any other single technique. Also, getting a new customer is much more expensive than keeping an old one happy. Following these tips, creates a win-win situation for your customers, and the possibility of eventually being referred to as the FedEx of your industry.